Ploy Saeng 12 Festival The Chili Business /

TCDC Bangkok

Chili is a common houseplant used in every Thai kitchen for seasoning and garnishing. But did you know that this tiny herb is one of our top economic crops. Not only does chili earn its growers good income, it is also a key material that drives forward Thai food and medicine industries, raises manufacturing and exporting figures, and boosts employment in manufacturing sector from household to local and international levels.

The exhibition presented the commercial opportunities and interesting outlooks to paint a complete picture of Thailand's “hottest” commodity and spark new business idea from the success of local entrepreneurs with unique strategies.